13 Apr HopeBox Press Statement – Project Southchurch
HopeBox, our street food and urban market was originally due to take place in August 2020, which was postponed due to the global pandemic. Since January 2021, with our partners Kiwi Productions, we have been working hard to arrange the event for August Bank Holiday this year.
This event is the focal point for Project Southchurch, to increase awareness of the organisation while bringing enjoyment. We aim to celebrate the diversity of the area through food, music, art, drama and on trend crafts.
When you start an event, you want it to be in the best possible stage of development to succeed. Whatever conditions are, it is not risk free, either in gaining popularity or financially. This year, more than anything we experienced in our history, these type of events are so important. Something to look forward to, an escape from lockdown.
The events still have to be true to themselves, economically feasible and create a support to be reproduced for many years to follow. It is counterproductive to promote an event that is running at reduced operative capacity and content. Established festivals are also cautious in organising events this year and it is, without doubt, more difficult to launch events like HopeBox in this climate.
We have agonised over the decision to postpone the event again. We want to deliver an event that will become part of the Southend calendar for years ahead and not one remembered for failing to live up to promises and expectations.
We have spoken to many organisations who pledged financial support, they are obviously going through turbulent times. It would therefore difficult to fund an event the size and importance of HopeBox.
So we have postponed HopeBox until the first weekend in September 2022. It will cover a larger ‘event footprint’ allowing us to deliver a larger, more diverse, vibrant and colourful event.
That’s not all, we still aim to hold events in Southchurch during 2021. We will be bringing the fastest growing urban sport, WallBall to town and will be out and about the Project Southchurch area with our Get Together community meetings.
In May we will begin to share details of Light Up Southchurch event, that will include FrostBite Christmas Street Food, that we are working on with Kiwi Productions.
We are massively disappointed that HopeBox is put back another year, but we want to deliver something that is special and well organised, rather than a quick fix.
Thank you for your understanding,
Rob McAvoy, Co-Founder, Project Southchurch